Stepping out for a promotional appearance, Taylor Momsen hosted a Sephora event in celebration of the opening of a new store in Times Square on Friday (July 31).

Posing for pictures before greeting a gathering of fans, Miss Momsen is among many stars helping to showcase the new 13,000 square-feet shopping mecca.

According to NBC reports, “In addition to the usual Sephora trademarks—fully-stocked makeup application and removal stations, a check-out line full of all-too-tempting

impulse buy tidbits and all the cosmetic testers of your dreams—that specific store will plus be the only one to debut the ‘by Lauren Luke’ collection, Illamasqua line, and the airbrush makeup kit Temptu.”

additionally among the festivities is a Guinness World Record event, during which instance there’s an attempt to break the world record for most cosmetic makeovers by a team of five in one hour.

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