Blake Lively Pulls the Plug on Preserve

She gave it a valiant effort, but it looks like Blake Lively’s Preserve lifestyle website just wasn’t meant to be.

The “Gossip Girl” actress has announced that after October 9th her entrepreneurial venture will cease to exist, citing the fact that it never lived up to its mission statement.

Blake told Vogue, “It’s very exciting and it’s plus incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out

there that we, as a team, are not proud of.’”

“We have an incredible team of public who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way. And that’s the whole reason I started that company, not just to fluff myself, like, ‘I’m a celebrity! humans will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch considering it was already up and already running, and it’s hard to build a grade when you’re running full steam ahead—how do you catch up?”

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